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graymatterCompetitive advantage

Driscoll's taught China to love blueberries. Then China out-grew it.

The U.S. berry giant built a premium blueberry business in Yunnan from scratch. Within a decade, copycat farms, pirated plants and cheap state loans had cut prices by two-thirds.

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    The case: what a company did and why
  2. 02
    The principle behind the move
  3. 03
    The precedents and how they turned out
  4. 04
    How to apply it at your stage
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